LEGO, plastic building-block toys that rose to massive popularity in the mid-20th century. It has been one of the most successful game brands in marketing history.
In the 21st century the LEGO brand spun off into multiple electronic games—including a series of popular Minifigure action-adventure games centred on famed pop-culture properties such as the Star Wars films, Batman, Marvel Comics superheroes, and the Harry Potter books—as well as The LEGO Movie (2014), a hit computer-animated feature film that also revolved around the exploits of Minifigures.
Starting out as simple, interlocking construction bricks, Lego toys have been with us for seven decades.
Through these bricks, the construction of anything is possible, challenging the imaginations of children and adults alike. collectors island
Throughout the decades, Lego has released many more block designs and special parts to help bring these imaginations to life. With little mini figurines included, people can build whatever they want, whether creating something new or following the instructions on one of Lego’s many sets, from castles, pirate ships, and cityscapes, to scenes from Star Wars, Harry Potter, or Spider-Man.